Our Digital Marketing Services help business growth
Building your first website or e-commerce store is just one step you took in making online presence. Unless you take care of digital marketing no one can find your site. Find out how websites and e-commerce stores get found online.
How Internet Marketing Works
Let us start with how real businesses work. In the offline world, businesses will have a physical address and workplace. People will walk into to your store to purchase your products or services or to do business.
You will market your products and services via newspapers, TV, Radio, brochures, banners, booklets, announcements, etc., And you could reach out to people via in-person door to door marketing and by tie up with other offices or companies.
These are the primary methods of marketing done in the physical world. When you notice this process, every business needs to market to get business be it a brick and mortar shop or grocery store or a company that sells big products.
When it comes to a website, if you just built it for information purpose. You are not using it to bring business to you. Like in the offline world, in the Internet world, millions of websites, e-commerce stores and blogs exists.
Its way too flooded the world, and if you have just published the site (made live) on your domain name, that does not mean people will get to know you.
You might have built it with SEO friendly design, you might have the best product or service, but unless you market it. No one will know, it’s almost like having a shop on the busiest business street with no name board for your shop.
For you to reach out to the right audience and make your website work for you, you have to choose one or more Internet Marketing techniques.
The very basic digital marketing technique you should implement to start with is called SEO (search engine optimization).
While we will provide more details on each technique on the respective service pages, now let us give you a brief summary on digital marketing.
Digital Marketing is known as Internet Marketing.
In simple words, this is a process in which one (the optimization experts / marketing companies) utilize various channels on the internet to achieve the following:
To meet these 5 basic elements an expert in digital marketing company will use one or more techniques.
If we consider digital marketing as a car. The various methods are different major parts of the car.
In digital marketing techniques, the following are most relevant methods to achieve the business goals.
(a) Search Engine Optimization
(b) Search Engine Marketing (aka Paid Search Advertising )
(c) Social Media Marketing
(d) Social Media Optimization
(e) Email Marketing
Search Engine Optimization
SEO (Search Engine Optimization) : This is the first and most important marketing channel every business must implement. We cannot stress enough, without SEO all other marketing techniques will just fail to work as expected. To understand that, let us tell you how online business are get found.
- Keyword based search
- Brand Keywords (products names, service names and company names)
- Domain name search
These are the three fundamental ways people find businesses and their website online. When you publish your site and just keep it idle, no one will ever find you from any of those 3 ways.
As Search Engines like Google, Yahoo, Bing, Yandex, AOL, Excite web, and many other search engines will not index your site.
That means your website will keep idle, making you no business. To get your website indexed, you have to do basic SEO.
Basic SEO is a term, which we used to make you understand that you are going to request the most popular search engines that you have a website, and you ask their bot to visit your site once.
This is the first step every website owner should do at the minimum.
Advantages of SEO:
Improved visibility, this means your website will get properly indexed in the search engine and get found for user queries.
Improved rankings for keywords related to your website products, services, and offering. This improved ranking will improve organic traffic.
Improved CTR (click through rates), No matter if you purchase ads on search engines, search engine users are more interested in organic results on the SERP (search engine results page).
Increased probability of leads, conversions, and sales, sign ups, purchases and orders. SEO is very powerful of the lot in the list of Internet marketing techniques.
Search Engine Marketing
SEM (Search Engine Marketing): This is the second largest internet medium using which a business can make their site visible to a potential customer.
Basically SEM involves purchasing of advertising credits from search engine companies like Google, Yahoo / Bing, Yandex and other search engines. SEM is like advertising on newspapers / magazines / TV / Radio when we compare to offline world. That means all these channels need paid to get your advert on their medium. In internet search engines there are different advertising models / methods.
- Textual ads
- Display ads
Advantages of SEM:
Target the most likely users of search engines which mean more value for budget spent.
Improve your sales of products or services. Get downloads, sign ups and other conversions which are of high quality. Get lead generation with right landing pages.
The best method to include with ongoing SEO campaign. Essential for new websites and E-commerce stores. If you have allotted budget towards Internet marketing, then SEM should be done.
Textual ads are plain text adverts with a landing page (usually a special page made for the campaign) or domain name link. They are an economical and easy way to start marketing in search engines.
Display ads are image or interactive / animation based ads, this kind of adverts are more efficient as they catch user attention quickly.
These are costly when compared to text based advertisements.
Social Media Marketing
SMM (Social Media Marketing) : This is the first and most important way to get business from social networking websites. Today social media plays a significant role in peoples life.
You might hardly see a person who does not have an account on Facebook. Many people use multiple social networking sites like Facebook, Twitter, Instagram, Linkedin and Google Plus.
More customers could be targeted directly based on extensive demographics by advertising on these platforms.
Social media is very powerful and marketing on these websites, yield excellent results.
Just the way SEM works for search engines adverts, SMM does for social networks. You can advertise in Textual Ads, Display Ads, Video ads, Conversion based ads and much more.
The major difference being you can highly target the users based on their interests, activities, education, gender, location, and occupation. This kind of targeting is not possible in SEM.
For some businesses social media marketing, performs and works much better than other channels of internet marketing.
Advantages of SMM:
Reach out to a highly targeted audience, customers, prospects and leads with less budget and in less time frame.
Target more strategically with lead or conversion-oriented campaigns to maximum the ROI on costs allotted.
Build social reputation and audience which leads to branding and awareness among public about your services and products.
Get leads, sign ups, conversions, sales, opt-ins, downloads, followers, likes quickly within your small budget.
Critical for new websites, must for e-commerce websites, web apps, lead generation and SaaS-based internet sites.
Social Media Optimization
SMO (Social Media Optimization): This is a process in which one can optimize their social media portfolios to perform much better and deliver organic referral traffic.
Just like SEO is for optimizing your website to get more visibility on search engines like Google, Yahoo, Bing, Yandex etc., SMO is for optimizing your business profiles / pages to improve their visibility on the respective social media networks.
This will be achieved by managing your social profiles efficiently and creating engaging content, moderating the accounts and outreach to people / audience / customers at the right time.
By actively managing the social accounts when you are doing SEO, together they will improve results to maximum level.
The most generic social networks that every business must use are the following:
Other social networks like Instagram and some forums / select social networks for individual businesses may also need attention depending on your niche.
Advantages of using SMO techniques:
Improve your business pages and profiles visibility by optimizing them and monitoring continuously.
Get referral social traffic to your website or e-commerce store for free, with modern social media management and updates.
Understanding the social insights and posting the content on right time, targeting right audience will elevate the SMO results.
With Regular social media monitoring and updating, build brand trust, audience, loyalty, and customers.
For every business which wants to leverage social media networks to build the brand, SMO is essential. When used with SEO campaign, together these two techniques will deliver best results.
Email Marketing: This is the best digital marketing technique / method, which can achieve best results within less budget.
Do you know ? More than 75% of the people check their mails regularly on their smart phones next to social notifications.
This is an untapped potential which does not need to abide by some third party rules or regulations. When compared to other internet marketing channels, email marketing is the only process which gives you complete control over how you interact with your customers / subscribers.
You might be thinking who uses email these days? That is an illusion; email has only grown much better in this current generation than people might think. Emails are the only medium where you can know your subscriber behaviors, interests, timing and many other parameters effectively.
It is the best medium to attract the prospects, convert, sell and retain. If you are a serious business who wish to use the best Internet marketing technique and attain maximum benefits., start email marketing.
Unlike SEO, SEM, SMO, SMM which are dependent on third party guidelines, rules and regulations which change. Email marketing is independent.
Advantages of Email Marketing:
It is most cost efficient source, through which you can gain business repeatedly. Email marketing does not change much, nor regulated by anyone (unless you are spamming your subscribers).
With email marketing, you can pitch your services or products in most efficient manner. With advanced email marketing software now you could measure and analyze the data accurately.
Segmentation, Auditing, Analysis and user targeted emails will yield over 70% conversion rates which are the highest result in the marketing game.
Get more traffic, conversions, sign ups, downloads, customers and sales with the best inbound marketing technique. Email marketing is essential for every business owner if you have not started it yet. Its time to start building your email list.